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  • Why Local SEO Seems So Hard

    The post emphasizes that local SEO should focus on providing the best possible content to users, not on tricking search engines. Tricks might bring temporary gains, but search engines, like Google, penalize such practices. The author advises focusing on User Experience Optimization (UXO), continuously creating good content. They warn against perfectionism, viewing it as a…

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  • Perfectionism Is Procrastination

    The content advises against perfectionism as it leads to procrastination, missed opportunities, and loss of revenue. The writer suggests starting to work with what’s available and learning through practice. They also discourage overthinking and excess spending on aesthetics like professional photos, videos, and lighting for small businesses, stating customer reactions are often subconscious unless they’re…

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  • Can Customer Service Affect Google Reviews?

    A lot of people say, “Marketing is like pulling teeth.” I recently had two wisdom teeth pulled without dental insurance and in my delirium kept thinking of this phrase because my mouth hurts and I just want to get on with helping you with your marketing, not wasting my time ignoring my face. So let’s…

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